Our ZERO Irresponsible Drinking ambition was established in our preceding ESG programme, Together Towards ZERO (TTZ). With the evolution of the programme to Together Towards ZERO and Beyond (TTZAB), we have adjusted our ambition level to include additional targets and activities, with new milestones in 2030.
We will continue delivering on our Together Towards ZERO commitments, including encouragement of responsible behaviour through our brands, our packaging, and local partnerships. In addition to this, we will go Beyond by working towards new targets, including a 35% global portfolio share for our low-alcohol and alcohol-free brews to further expand consumer choice.
Introducing low- and no-alcohol offerings into more markets to expand our portfolio, and making these a positive and liberating choice for consumers
Embedding responsible drinking further into our value proposition for consumers and customers
Working with experts, partners and local communities to enable responsible choices and prevent harmful alcohol consumption
Leveraging brand voices and touchpoints to encourage responsible behaviours, through information and awareness of the effects of alcohol
Our team in Malaysia is supporting government efforts to change consumer mindsets and behaviour around drink-driving in partnership with several ride-hailing services. The campaign discouraged drink-driving by offering people discounted rides home after a night out.
To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea.
We will continue delivering on our Together Towards ZERO commitments, including our target of ZERO carbon emissions at our breweries and a 30% reduction of our beer-in-hand footprint by 2030. In addition to this, we will go Beyond by working towards a new target to achieve net ZERO carbon emissions across our entire value chain by 2040.
We will continue on the path set forth in our Together Towards ZERO programme with yearly improvements in water efficiency and an industry-leading global target of 2.0 hl/hl in water usage, while maintaining our 1.7 hl/hl target for breweries in areas of high water risk.
Protecting the health and safety of our people in all work activities is a core value to the way we run our business. We believe that all accidents are preventable and that a ZERO Accidents Culture is essential to a safe working environment.